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During the first half of the 19th century several prominent men were known for their beauty and strong personality. One of them was the poet Lord Byron (1788-1824), who was considered irresistible to women. His well-formed face, with a dimple in the chin, combined with his cultivated personality and literary artistry contributed strongly to this. His philosophy that life should be enjoyed to the fullest was one he lived after with intensity.
During the 20th century ideals of manly beauty were set by actors. One of the most famous was Rudolf Valentino (1895-1926). Valentino’s appearance had a magnetic attraction on the women of the day. His early death at 31 contributed to surrounding him in myth, and at his funeral the casket was followed by more than 100,000 mourners.

Other cultures – ethnic differences
We might be tempted to believe that cultures other than ours are less preoccupied with personal appearance and standards of ideal beauty”, but this is not the case. Even cultures regarded as primitive attach great importance to beauty and bodily adornment.
More than half a billion people live in the 40 countries of Africa. There are innumerable ethnic groups and large cultural differences between them, and the concept of beauty varies accordingly although many ideals are shared. Many dark-skinned women in history have been acclaimed for their beauty, such as the Egyptian queen Nefertiti. We can only speculate about what the African ideals of beauty were in early history, since there are no written records and most of what we know has been preserved by oral tradition. There are, however some writings by 17th-century European explorers that describe African ideals of appearance. African women were reported to use palm oil to make their hair glossy, and to wear bracelets and broad bead-encrusted belts.
Although beauty is praised, “ugliness” also commands respect in some African cultures. Africans have also learned to integrate children with birth defects into society, and sometimes these deformities have even been regarded as omens of a happy future. Some Africans have learned to see beauty in deformity. Modern medical science has been slow in reaching these countries, and people have had to live with these defects since they could not have them surgically corrected. Many people have the idea that plastic surgery is not prioritized in developing countries, e.g. in Africa, but the fact is that there are few places in the world where the need of reconstructive plastic surgery is so great. In many underdeveloped parts of the world there are plastic surgery volunteer organizations. The help that modern plastic surgery can provide to people in the Third World is enormous, but of course this work is quite different from the aesthetic surgery described in this book.
In many African cultures there are different ideals of beauty for different age groups. A mature African woman, as opposed to a young one, should look substantial and motherly. Women who are too thin are therefore apt to fill out their clothing with padding. There are inter-tribal differences in standards of beauty, but many African ethnic groups prefer a

In certain cultures the lengthening of the neck with rings is a sign of beauty.
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